About
I'm Beatriz. I grew up in my parents' bookstore in San Francisco, and I've spent my career at the intersection of product marketing and developer tools.
I advise companies on positioning, messaging, and go-to-market strategy through Product Marketing Mindset. I also run Beyond Features, a community and newsletter for technical marketers—complete with a weekly podcast, events, and resources.
I write about productivity systems, tools I'm testing, coffee culture, and building in public. This site is where all of that lives.
What I Do
Product Marketing Mindset
Positioning and GTM advisory for developer tools companies.
Beyond Features
Newsletter, podcast, and community for technical marketers.
OpenPinas
Open-source civic tech mapping Philippine political dynasties.
This Blog
Productivity systems, coffee, tools, and building in public.